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庄子提出的“以物为量”、“以天合天”等哲学思想对现代海报设计思想与设计文化的发展有着重要的推动作用。对中国海报设计的“价值取向”有着重要的指导作用。本文从庄子思想出发对现代海报设计的“价值取向”进行了初步的分析与研究,提出了海报设计的三个层次的价值取向,即形与色的价值;保持自然物性之审美价值;精神价值与文化价值。老庄哲学以“道”为核心,主张顺应自然,追求天人合一。将老子的精神发展到高峰形成道家正统的是庄子。庄子是老子思想的继承
The philosophical ideas such as “taking things as quantity” and “taking heaven as day” put forward by Zhuangzi play an important role in promoting the development of modern poster design and design culture. It has an important guiding role in the “value orientation” of Chinese poster design. Starting from Zhuang Zi ’s thought, this paper carries out a preliminary analysis and research on the “value orientation” of modern poster design, puts forward the three levels of value orientation of poster design, that is, the value of form and color, the aesthetic value of maintaining natural material properties, Spiritual value and cultural value. Laozhuang philosophy to “Tao ” as the core, advocating conformity to nature, the pursuit of harmony between man and nature. The spirit of Lao Tzu to the peak Taoist orthodoxy is Chuang Tzu. Zhuangzi is the inheritance of Laozi’s thought