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工商行政执法实践中常将商号类招牌作为广告进行合法性审查,忽视商号与广告的功能区分,因袭不合理收费的行政管理思维,导致法律适用的错位和机械执法的尴尬,凸显法律逻辑和法治思维的盲点。戏仿商号顺应市场经济的自由本性,具有一定的积极意义,与不规范语言文字存在明显区别,不应一概禁止,应在利益衡量的基础上进行公序良俗的价值补充和合规性判断,体现应有的法治思维和执法艺术。
Commercial and industrial administrative law enforcement often commercial class signs as the legitimacy of advertising, ignoring the distinction between business and advertising functions, inherited the unreasonable charges administrative management thinking, leading to misplaced law enforcement and mechanical enforcement of embarrassment, highlighting the legal logic and rule of law thinking The blind spot. The imitation firm conform to the free nature of the market economy, has a certain positive significance, and there is a clear distinction between non-standard language and should not be prohibited. Based on the measurement of interests, public order and goodwill should be added value and compliance judgment, reflecting the Some thought of law and art of law enforcement.