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背景新闻:2005年12月25日“海尔创业21周年暨海尔全球化品牌战略研讨会”在北京钓鱼台国宾馆举行。会上,海尔集团 CEO 张瑞敏宣布启动新的发展战略阶段、发展模式及新的企业精神和作风。至此,海尔进入继名牌战略、多元化战略、国际化战略之后的第四个发展战略阶段——全球化品牌战略阶段;新的战略阶段,海尔取胜全球市场的发展模式是“人单合一”;全球化背景下,海尔的企业精神
Background News: December 25, 2005 “Haier 21 anniversary of entrepreneurship and Haier Global Brand Strategy Seminar ” held in Beijing Diaoyutai State Guesthouse. At the meeting, Zhang Ruimin, CEO of Haier Group, announced the launch of a new stage of development strategy, development mode and new entrepreneurial spirit and style. At this point, Haier has entered the fourth stage of development strategy following the brand strategy, diversification strategy and internationalization strategy - the stage of global brand strategy. In the new strategic stage, Haier’s strategy of winning the global market is “ ”Under the background of globalization, Haier’s entrepreneurial spirit