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新闻营销是运用新闻进行宣传的一种营销手段。它的主要策略有名人攻略、实事攻略、价格攻略等。新闻营销的策略决定了它对景区旅游宣传的意义,主要有:利用名人代言加大宣传力度,通过特定事件进行特定活动,适时调整价格提高旅游人数。
News marketing is a marketing tool that uses news to advertise. Its main strategy celebrity Raiders, practical Raiders, price Raiders and so on. News marketing strategy determines the significance of tourism promotion of scenic spots, there are: the use of celebrity endorsement to increase publicity, through specific events for specific activities, timely adjustment of prices to increase the number of tourists.