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大众报业集团实施宣传、经营“两分开”体制改革两年多来,在实践探索中不断加深对“两分开”的认识,不断解决“两分开”过程中出现的矛盾和问题,取得宣传、经营双丰收。去年,销售收入和广告收入分别增长37%,总利润增长65%。集团党委在实践中体会到,“两分开”体制改革是个系统工程,但有两个关键环节必须始终抓得很紧:一是组织重构,力求“化学变化”;二是处理好宣传、经营两者关系,建设好“中间地带”。
During the more than two years of carrying out the “two separate reform” of the system, the Public News Group continued to deepen its understanding of “separation between the two branches” in practice and exploration, continuously solved the contradictions and problems that emerged during the process of “separation from two branches”, got publicity, Operating double harvest. Last year, sales revenue and advertising revenue increased by 37% and total profit increased by 65%. In practice, the Party committees of the Group realized that the “two separate” system reform is a systematic project, but there are two key links that must be kept firmly in place: one is organizational restructuring and the other is “chemical change”; and the second is to handle propaganda and business operations The relationship between the two, building a good “middle ground.”