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本文在已有研究成果的基础上构建了一个用以描述人类实际行为的效用函数。文章首先简要对经济学中理性和非理性研究的代表性观点进行了评述,认为人类追求效用最大化的过程是物质性和非物质性变量的约束过程;继而,通过对信息成本、时间等选择过程的成本分析,指出了人类实际行为之效用的一般形式;最后,文章从一个全新的角度做出了一种重构效用函数的努力,提出了非理性效用函数概念,并简要分析了非理性行为追求效用最大化的形式。本文是对效用问题的一种可供进一步深入研究的理解性分析。
Based on the existing research results, this paper constructs a utility function to describe the actual behavior of human beings. The article first briefly reviews the representative views of rational and non-rational studies in economics and argues that the process of maximizing the pursuit of human beings is the process of constraining material and non-material variables. Then, through the selection of information costs and time Cost analysis of the process, and pointed out the general form of utility of human actual behavior. Finally, the article made a new effort to reconstruct the utility function, put forward the concept of irrational utility function, and briefly analyzed the irrationality Behavioral pursuit of utility maximization. This article is a comprehensible analysis of utility problems for further research.