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旅游企业已经成为了我国很多地区的支柱产业,并且对当地经济发展带来了非常显著的带动作用。特别是在一些经济发展不发达的二线、三线及以下城市,发展旅游业所带来的收益非常明显。本文则主要以朝阳市为例,全面分析了朝阳市目前旅游市场的发展,并综述了其旅游市场开发的现状,最后结合市场营销战略的相关理论,从产品策略、定价策略、渠道策略和促销策略四个方面全面的探讨了朝阳市旅游市场的发展。
Tourism enterprises have become the pillar industries in many areas of our country and have brought a very significant leading role in the development of the local economy. In particular, in some second- and third-tier cities with underdeveloped economy, the benefits of developing tourism are obvious. This paper mainly takes Chaoyang City as an example, analyzes the current development of tourism market in Chaoyang City comprehensively, and summarizes the present situation of tourism market development in Chaoyang City. Finally, according to the relevant theories of marketing strategy, from the aspects of product strategy, pricing strategy, channel strategy and promotion Strategy four aspects of a comprehensive discussion of the tourism market in Chaoyang development.