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伴随着我国文化体制改革的深入发展,新闻媒体之间的竞争白热化程度日趋激烈,作为边缘化倾向越来越严重的地方广播电视报业媒体形势严峻,对于来自市场竞争的挤压挑战,无论是在媒体竞争策略还是在竞争手段乃至经营与发展方面凸显力不从心。
With the in-depth development of the reform of our country’s cultural system, the intense competition in the news media has intensified. As the increasingly marginalized tendency of the local newspapers and broadcast media is grim, for the extrusion challenge from the market competition, Competition strategy in the media or even in terms of competition and management and development of powerless.