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长期以来,电力企业在计划经济体制下一直处于垄断地位,所以根本意识不到营销的重要性。随着市场经济体制改革的不断深入进行,电力企业被推到了激烈的市场竞争当中,企业为了在竞争中取得优势,只能不断的提高营销的质量,并把营销作为企业发展的核心业务,企业在发展过程中充分的认识到了电力营销工作的重要性。以下分析了电力企业营销现代化管理建设的目标,并进一步对建立完善的电力营销系统网络化和强化电力企业电力营销的手段进行了具体的阐述。
For a long time, power companies have been monopolized under the planned economic system, so they did not realize the importance of marketing. With the continuous deepening of market economy system reform, electric power enterprises have been pushed into the fierce market competition. In order to gain the advantage in the competition, the enterprises can only continuously improve the quality of marketing and regard marketing as the core business of the enterprise development. The enterprises In the development process fully aware of the importance of the work of electricity marketing. The following analysis of the power of modern marketing management goals, and further establish and improve the network of power marketing system and strengthen the electric power marketing methods of enterprises were described in detail.