面对汹汹而来的新技术、新变革,面对“纸媒将死”的预言,传统媒体尤其是纸媒该如何积极应对?很多专业人士表示,传统媒体迎战新媒体,有两个抓手和依靠,一是内容,二是品牌。确实如此,传统媒体长年积累下来的媒体品牌和专业内容在新媒体特别是互联网的竞争中仍然是核心竞争力。在国家广电总局的电视、报纸和网络媒体内容公信力比较调查中,报刊媒体和电视媒体的内容公信力在各种信息类型上都远远高于网络媒体。尤其是在突发性事件或新闻资讯事件之上,传统媒体比新媒体拥有更强更高的可信度和权威性。因为有两个 In the face of the new technology and revolution in the form of a raging storm, how can traditional media, especially paper media, actively respond to the prophecy of “death of paper media” in the face of the new technology? Many professionals said that the traditional media face two challenges with new media And rely on, one is the content, the second is the brand. Indeed, the media brand and professional content accumulated by traditional media over the years have remained the core competitiveness in the competition of new media, especially the Internet. In the State Administration of Radio, television, newspapers and online media content of the credibility of the survey, the content of newspapers and television media content credibility in all types of information are much higher than the online media. Especially in the case of unexpected events or news and information, traditional media have stronger and higher credibility and authority than new media. Because there are two