中国有这么一句俗语:“树大,什么样的鸟都会有。”中国广告业自恢复广告以后,经历了近二十个年头“低起点、高速度”的发展,“增长点”瞩目、“利益”突出,使得社会上各行各业均纷纷挤身广告业。树大了鸟也自然就多起来了。入业者,为实现事业大志者有之;展一技之长者有之;求学习长进者有之;谋吃一口饭者有之;圆淘金梦者有之……。入业者的动机不同,扮演的“角色”也不尽一致:有砺志发展中国广告事 China has such a saying: “Big tree, what kind of bird will have.” China’s advertising industry has experienced nearly twenty years “low starting point, high speed ” after the restoration of advertising, “growth Point ”瞩目, “ ”benefit" prominent, making all walks of life in society have been among the advertising industry. Birds grow bigger and naturally. Entrepreneurs are those who achieve great careers; those who exhibit great skills have them; those who learn to grow up have it; those who seek to eat a meal have it; and round dreamers have it... The entrant’s motives are different, and the “role” played is also not consistent: there is a desire to develop Chinese advertising.