什么是感性代言人?感性代言人,是指由企业自行设计出来的,具有独特个性形象并被赋予生命的品牌图形标志或吉祥物等。这种代言人与影视明星、专家和美女(以下统称“明星”或是“明星人物”)等作代言人是截然不同的。明星人物一旦出了问题,就会对其作为代言人的品牌造成巨大的负面影响,可谓“成也明星,败也明星”。况且,企 What is the emotional endorsement? Perceptual endorsement, refers to the self-designed by the enterprise, has a unique image of the personality and was given the life of the brand graphic logo or mascot. This kind of spokesperson is totally different from film stars, experts and beautiful women (hereinafter collectively referred to as “star” or “star”). Once a star has a problem, it will have a huge negative impact on its brand as a spokesman, which is indeed a star. Moreover, enterprises