国外许多有眼光的企业家正在研制生产“短命产品”。美国人出门不爱带雨伞,碰上下雨,花二三美元买上一把喜欢的素色伞用后即扔。台湾制伞商据此设计了一种竹骨、绵纸的简易伞,只能开合四五次,大受美国人欢迎。又如日本有家企业研制了一种外观漂亮、气度不凡,但寿命只有9个月的纸制手表,价格仅3.5美元,十分便宜,一下子便打开了北欧市场,很快风靡全欧洲。 Many foreign visionary entrepreneurs are developing and producing “short-lived products.” Americans do not love to go out with an umbrella, hit the rain, spend two or three dollars to buy a favorite plain umbrella after the throw. Taiwan-based umbrella business accordingly designed a bamboo, tissue paper simple umbrella, opening and closing only four or five times, greatly welcomed by Americans. Another example is a Japanese company developed a beautiful appearance, handsome, but life expectancy of only 9 months of paper watches, the price is only 3.5 US dollars, very cheap, suddenly opened the Nordic market, quickly swept across Europe.