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随着信息化技术的不断发展和提高,当今社会正面临着新价值经济带来的巨大挑战和深层变革。在这一浪潮的驱动下,创新与管理对企业更加重要。通过设计来实现产品和服务的创新,并创建企业强势品牌,然后再借助品牌战略来管理创新设计,以提升企业的市场竞争力。创新设计与品牌战略是对矛盾体,基于品牌战略的创新设计目的就是实现企业可持续发展,满足用户不断增长的需求。
With the continuous development and improvement of information technology, today’s society is facing enormous challenges and profound changes caused by the new value economy. Driven by this wave of innovation, management and innovation are even more important to businesses. Through the design to achieve product and service innovation, and create a strong corporate brand, and then use brand strategy to manage innovative design, in order to enhance the market competitiveness of enterprises. Innovative design and brand strategy are paradoxical. The purpose of innovative design based on brand strategy is to achieve sustainable development of the enterprise to meet the growing demand of users.