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面对广告收入下滑,报纸在各种机遇与挑战中不甘示弱,积极探索转型求生之路。过去纸质媒体以深度报道见长,移动终端重新建构了现代传播关系,致使纸质媒体的分发渠道难以为继。在两微一端式“+互联网”初步转型后,纸媒的融合路径延伸至内容生产上的个性分发和商业模式上的精准营销。
The face of declining advertising revenue, newspapers in various opportunities and challenges outdone, and actively explore the transformation and survival of the road. In the past, the depth of paper-based media coverage, the mobile terminal to reconstruct the relationship between modern communication, resulting in paper media distribution channels unsustainable. After the two-pronged “+” Internet transformation, the convergence of paper and media extended to personalized distribution in content production and to precision marketing in business models.