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《商用汽车》杂志作为媒体参与直播,将传媒行业和直播行业进行了有机结合,福田戴姆勒作为企业参与直播,更是一次数字营销的革新和增加用户粘度的深层次品牌传播。随着国内各路网红在直播室里争奇斗艳、大放异彩,比电视突发新闻更快的线上直播已悄然成为新闻报道的重要渠道,同时,智能手机在中国的高度普及为直播的土壤增加了更多的养分。2016年9月21日,商用车行业全球第一展会——IAA 2016隆重开幕,《商用汽
Commercial Vehicle magazine as a media participates in the live broadcast, combining the media industry with the live broadcast industry. Foton Daimler is participating in the live broadcast as an enterprise. It is also a digital marketing innovation and a deep brand communication that increases user’s viscosity. With the domestic network red in the studio live contests, shine, faster than the television breaking news broadcast has quietly become an important channel for news coverage, while smart phones in China is a high degree of popularity of broadcast soil Added more nutrients. On September 21, 2016, IAA 2016, the world’s leading trade show for the commercial vehicle industry, opened with "