1996年11月,山东临朐秦池酿酒集团公司以3.2亿元的惊人高价击败所有对手,夺得中央电视台1997年度新闻联播后的5秒钟标板,第二度登上“标王”宝座。两夺标王之后,秦池名声大震。可是,好景不常,刚刚高兴一时的秦池人,在酒杯余温未消之际,陷入了标王诱惑的陷阱。正如秦池酒厂厂长王卓胜面对外界的巨大压力坦率地说:“做广告当标王不等于称雄市场”。标王,给了秦池一个后悔莫及的教训,也给了他们一个反思的机会。 In November 1996, Shandong Linyi Qinchi Breweries beat all rivals with an astonishingly high price of 320 million yuan, won the 5-second target of CCTV’s 1997 news broadcast, and made it to the second place in the “standard” throne. After the two seized the king, Qinchi became famous. However, the good times were not always good. The Qinchi people who were just happy were caught in the trap of the temptation of the king when the remaining warmth of the glass had not disappeared. As the director of Qin Chi Winery, Wang Zhuosheng, faced tremendous pressure from the outside world, he said candidly: “Advertising when the king is not equal to the dominating market”. The standard king gave Qin Qin a lesson that he regrets and gave them a chance to reflect.