论文部分内容阅读
本文采用文献资料、问卷调查、实地考察、数理统计、等方法,对宜春市体育旅游市场现状进行了调查分析,结果显示:宜春市体育旅游资源丰富,但开发不足,体育旅游市场目前还处于起步阶段,经营项目主要是自给性活动、商业供给、观光观赏三类。影响居民参加体育旅游的主要原因是项目内容缺乏,认识不足,体育旅游工作人员的业务素质和专业技术较低。本文根据调查结果提出了相应发展对策。
This paper investigates and analyzes the current situation of Yichun sports tourism market through literature, questionnaire, field investigation, mathematical statistics and other methods. The results show that: Yichun sports tourism resources are rich, but the development is insufficient, the sports tourism market is still in its infancy Stage, the main business projects are self-sufficiency activities, commercial supply, tourism and viewing three categories. Residents to participate in sports tourism is mainly due to the lack of content of the project, lack of awareness, sports and tourism staff members of the professional quality and expertise is low. This article puts forward the corresponding development countermeasures based on the survey results.