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直销模式自创立以来发展至今,人们的认可度与参与度越 来越高。其原因之一,是直销本身所具有的特殊机制使然。这 个特殊的机制就是直销的双赢机制。 所谓双赢机制,简言之,就是将销售人员的个人利益与企 业的整体利益有机地结合起来。即在公司获得经济效益和社会 效益的同时,也使从业者获得较为丰厚的经济利益和较为广阔 的事业发展前景,以取得将企业的发展与个人的事业发展紧密 地联系在一起、荣辱共存的共同利益。
Since its inception, the direct selling model has been developed so far, people are getting more and more recognition and participation. One of the reasons is that direct marketing itself has a special mechanism. This special mechanism is a direct sales win-win mechanism. The so-called win-win mechanism, in short, is the personal interests of sales and corporate interests as a whole organically integrated. That is, while the company is getting economic and social benefits, it also enables practitioners to obtain more generous economic benefits and broader career development prospects so as to obtain the co-existence of enterprise development and individual career development. mutual benefit.