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美术基础课是广告设计专业的重要基础课程,然而传统的教学内容教学方法已不能适应现代教育的需求。广告设计是艺术和技术的结合,所以广告设计专业的美术基础课程不仅仅是传统认为的美术技法的教育,树立正确的审美观,提高学生的创造力和对画面构图、色彩的把握能力,为今后的专业课学习打下良好的基础才是教学的关键。
The basic course of art is an important basic course of advertisement design specialty. However, the traditional teaching methods of teaching contents can not meet the demand of modern education. Advertising design is a combination of art and technology. Therefore, the basic art course of advertisement design is not only the education of traditional art techniques, but also the correct aesthetic concept, the creativity of students and the ability of composing pictures and colors. The future of professional courses to lay a good foundation is the key to teaching.