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随着经济全球化发展的不断进步,我国的企业市场竞争机制也越来越激烈。对于一些竞争机制比较弱的现代企业来说,这无疑是不利于企业自身发展的。因而,本文主要就课程研究的基础进行了简要的阐述,而后针对移动互联网背景下企业品牌存在的问题进行了深入研究,并结合本次研究提出了移动互联网背景下企业品牌建设的策略,最终希望借助于本次研究,能够为相关的研究学者,提供一些可供参考的内容。
With the constant progress of the development of economic globalization, the market competition mechanism of enterprises in our country is also getting fiercer and fiercer. For some modern enterprises with weaker competition mechanisms, this is undoubtedly unfavorable to the development of enterprises themselves. Therefore, this article mainly elaborates on the basis of curriculum research, and then studies the existing problems of corporate branding in the context of mobile Internet. Based on this research, this paper proposes the strategy of corporate branding in the context of mobile Internet. Finally hope With the help of this research, we can provide some relevant information for researchers.