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自金融危机爆发以来,纺织服装业成为国内受影响最大的实体经济行业之一。2008年上半年倒闭的6.7万家中小企业中有1万多家属于纺织服装业,我国服装企业正面临内忧外患。内有服装出口转内销等之压力,外有国际服装企业进军中国,与中国本土企业争市场之危机。我国服装企业尤其是中小服装企业的出路在哪里?本文主要讲述了当前形势下我国中小服装企业的可行策略。
Since the outbreak of the financial crisis, the textile and garment industry has become one of the most affected entities in the real economy in China. More than 10,000 of the 67,000 small and medium-sized enterprises that closed down in the first half of 2008 belonged to the textile and apparel industry, and China’s garment enterprises were facing internal and external problems. Within the garment export and domestic sales pressure, there are international garment enterprises to enter China, and Chinese enterprises compete for the market crisis. China’s garment enterprises, especially small and medium garment enterprises outlet where? This paper describes the current situation of China’s small and medium-sized garment enterprises feasible strategy.