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剪纸艺术作为中国最具代表性的艺术表达形式之一,是中国传统艺术形式的一种载体。剪纸艺术这种传统艺术形式的使用加强了招贴广告的传播效果,其鲜艳的色彩更增强了招贴广告的视觉感染力和冲击力。剪纸元素以其美好的寓意和丰富的内在涵义,成为了招贴广告重要的应用元素。民间剪纸艺人将人们生活中的喜怒哀乐和对幸福生活的向往通过剪纸艺术表现出来,将如此浓厚的民族文化和传统审美观蕴含其中,使其对现代招贴广告的表现形式有着强大的推动力。
As one of the most representative forms of artistic expression in China, paper-cut art is a carrier of Chinese traditional art forms. The use of the traditional art form of paper-cut art reinforces the spread of billboard advertisements and the vivid colors enhance the visual appeal and impact of billboard advertisements. Paper-cut elements with its good meaning and rich intrinsic meaning has become an important application of billboards advertising elements. Folk paper-cut artists show their emotions and happiness in life through the art of paper-cut, embody such a strong national culture and traditional aesthetic concepts, and make them powerful impetus to the manifestation of modern poster advertisements .