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文章尝试将品牌管理理论与学校教育管理的理论与实践相结合,从品牌的内涵与学校教育品牌管理的价值、学校教育品牌建设入手,以上海市上海中学教育的品牌管理实践为案例,详细地阐述和探讨了学校教育品牌管理内涵、学校教育品牌建设突破点,并有针对性地提出了学校教育品牌建设和管理的行之有效的对策。
This article attempts to combine the theory of brand management with the theory and practice of school education management. Starting with the connotation of brand and the value of brand management of school education and the construction of school education brand, this paper takes the case of brand management practice of Shanghai middle school education in Shanghai as a case in detail It elaborates and discusses the connotation of brand management of education in schools and the breakthrough point of brand construction in school education and puts forward effective countermeasures for the construction and management of school education brand in a targeted manner.