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高校校报既是校园媒体融合的根基,也是思想政治教育的重要阵地。通过对江苏省徐淮盐连地区6所高职院校的大学生进行问卷调查及样本分析,客观分析校报在传播力、引导力、公信力、影响力等方面存在的问题及原因,进而从三个方面提出了进一步强化校报思想政治教育的对策:因时而新,树立融媒体的办报理念;以传播力为突破口,加速校报与新媒体的融合步伐;因势而动,全面深化校报内容的供给侧改革。
College newspaper is not only the foundation of campus media integration, but also an important front for ideological and political education. Through the questionnaire survey and sample analysis of the undergraduates of 6 higher vocational colleges in Xuhuai Salt Lake Area of Jiangsu Province, this paper objectively analyzes the problems and reasons of the school newspaper in terms of communication ability, guiding force, credibility, influence and so on, On the one hand, the countermeasures to further strengthen the ideological and political education in the school newspaper are put forward: from time to time, we should establish a newspaper-run concept that melts the media; accelerate the integration of school newspapers and new media with the dissemination of power as a breakthrough point; Supply-side reform of content.