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Based on multimodal metaphor theory,the processes of cognitive construction of Multimodal Metaphor in dynamic discourse are analyzed in colorful Guizhou promo as the subject.The thesis focuses on the interaction of different modal and the process of dynamic metaphor’s construction with the genre characteristic of promos.We find that this promo is not only to impressed audiences with language,image and voice,but also has direct connection with audiences for largely propagandizin.
Based on multimodal metaphor theory, the processes of cognitive construction of Multimodal Metaphor in dynamic discourse are analyzed in colorful Guizhou promo as the subject the thesis the different of and the process of dynamic metaphor’s construction with the genre characteristic of promos. We find that this promo is not only to impressed audiences with language, image and voice, but also has direct connection with audiences for broad propagandizin.