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企业赢得口碑来之不易,而一个很小的危机就有可能毁掉品牌、声誉和形象。在新媒体时代,危机传播的主体、渠道、方式、效果都在发生变化,企业发生危机事件的概率越来越大,留给企业的反应时间却越来越短。一旦对危机处置不当,所产生的负面效应也将越来越大。因此,如何有效处置和应对危机舆情,已成为企业生存和发展必须面对和解决的重要课题。
It is not easy for businesses to win word of mouth, and a small crisis threatens to destroy the brand, reputation and image. In the new media era, the main body, channels, methods and effects of crisis communication are changing. The probability of crisis events in enterprises is getting larger and larger, leaving the response time of enterprises to be shorter and shorter. Once the crisis is handled properly, the negative effects will also be greater and greater. Therefore, how to deal effectively with and deal with public opinion crisis has become an important issue that enterprises must face and solve for their survival and development.