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职业足球俱乐部作为足球产业中的主导力量,它的生存与发展日益受到社会的关注。本文从职业足球俱乐部的涵义入手,全面系统地分析了我国职业足球俱乐部经营中存在的产权不清,资金不足,赢利模式单一,缺少高水平的经营管理人才,缺乏规范化的市场法制环境等问题,并在此基础上提出了相应的解决对策,具体为明晰职业足球俱乐部的产权关系,形成多元化的投资主体;拓宽职业足球俱乐部的融资渠道,逐步完善赢利模式;积极引进培养职业足球俱乐部的高级经营管理人才;逐步规范职业足球市场的法制建设。
As a leading force in the football industry, the professional football club has drawn more and more attention from the society for its survival and development. This article begins with the definition of professional football clubs, analyzes the problems of unclear property rights, lack of funds, single profit model, lack of high-level managerial personnel, and lack of standardized market legal environment in the management of professional football clubs in China. And on this basis, put forward the corresponding solutions, specifically to clarify the property rights of professional football clubs to form a diversified investment body; to broaden the financing channels for professional football clubs, and gradually improve the profit model; actively introduce professional football clubs to raise senior Management personnel; and gradually standardize the legal system of professional football market.