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随着社会主义市场经济体制的建立,经济活动主体呈现多元化。报业的对外投资和合作日益增多。在投资中,报业多以其无形资产作为投资。1996年曾有机构对上海一家专业报的无形资产价值进行了评估,确认其商标和名号的无形资产价值为6988万元。2000年7月,有机构对一家报业集团作了评估,其无形资产评估额为39.2亿元人民币。报业无形资产成为引起众人瞩目的新事物。那么究竟何为报业无形资产?报业无形资产经营有何重要性?又如何对报业无形资产进行经营和管理?
With the establishment of the socialist market economic system, the main body of economic activity has diversified. The foreign investment and cooperation in the newspaper industry are increasing day by day. In the investment, the newspaper mostly uses its intangible assets as the investment. In 1996, an agency assessed the value of a Shanghai-based professional newspaper for intangible assets, confirming that the value of intangible assets with its trademark and name was 69.88 million yuan. In July 2000, an organization made an assessment of a newspaper group with an estimated intangible assets of 3.92 billion yuan. Newspaper intangible assets have attracted the attention of all the new things. So what exactly is the newspaper intangible assets? Newspaper intangible assets management how important? And how to deal with newspaper intangible assets management and management?