本文概括分析了诚信的重要性,并简要分析了,在互联网时代背景下,大数据和信息透明度促使诚信成为市场经济中必不可少的竞争品质。因此,建立诚信体系,成为企业和个人在市场经济中不断发展的重要举措。 This paper gives a general analysis of the importance of honesty and concisely analyzes that in the context of the Internet era, big data and transparency of information have prompted honesty and integrity to become an indispensable competitive quality in a market economy. Therefore, the establishment of an integrity system has become an important measure for the continuous development of enterprises and individuals in a market economy.