我国体育产业具有很大的发展潜力和上升空间,面对我国体育产业的发展现状,全面探讨新世纪我国体育产业进一步发展的思路与对策,具有较大的理论价值和现实意义.并能为有关部门决策提供参考。体育产业是奥运主办城市最大的经济遗产,如何在奥运会结束后可能出现的低谷时期,使体育 China’s sports industry has great potential for development and room for growth. Facing the current situation of the development of China’s sports industry, it is of great theoretical and practical significance to fully explore the ideas and countermeasures for the further development of China’s sports industry in the new century. Departmental decision-making for reference. Sports industry is the largest economic legacy of the host city of the Olympic Games, how the Olympic Games may occur after the trough, so that sports