如果一种品牌有质量的保障,有良好的售后服务,则意味着该品牌已经完成了外在消费价值的积累,这是其经营的立业之本;如果一种品牌可以满足消费者在精神上的需要,对消费者的内在需求指向直接诉求,能够最大程度塑造品牌忠诚度,则意味着该品牌已经兼备了外在的消费价值和内在的精神指向价值,这是其经营的长胜之道。 If a brand of quality assurance, a good after-sales service, it means that the brand has completed the accumulation of external consumer value, which is the foundation of its business; if a brand to meet consumers in the spirit The demand for the consumer’s internal demand points to the direct appeal, to maximize the shape of brand loyalty, it means that the brand has both external consumption value and intrinsic spirit-oriented value, which is its long-term business success .