论定连锁企业的成败,就单店来说,谁拥有了良好的商圈(店址)——商业区、办公区、高级住宅区等人潮较多的黄金店址,就能使自己处于不败之地。但是,如何寻找一个好的店址?如何预测该新店址的营业额?如何设定该店的主力消费群(TargetGroup)?如何在列强四起的环境中取得有效的控制?为了使店铺在周围地区能创造业绩,RTLS(商圈研究)是一项能使你取得有效控制的方法,更可以使你确认商圈的销售范围,并使商圈内的消费者成为忠实的顾客(Heavy User)。 On the success or failure of the chain, on the single store, who has a good business district (store) - commercial areas, office areas, high-level residential areas, such as more crowded gold stores, you can make yourself at The defeat. However, how to find a good store? How to forecast the turnover of the new store? How to set the store’s main consumer group (TargetGroup)? How to get effective control in the power of four? In order to make the store in the surrounding area Creating business results, RTLS is a way for you to gain effective control. It also allows you to confirm the sales scope of your business district and to make consumers within the business community a loyal customer.