长期计划经济体制下烟草产业的专营专卖,导致入世后我国烟草产业发展面临品牌培育的重大任务。现阶段我国卷烟品牌培育不仅是抵制外烟对我国市场的冲击,更是规范国有卷烟企业,做好消费者服务,保障烟草产业对国民经济的贡献。 Under the long-term planned economy, the monopoly of the tobacco industry has led to the major task of developing the tobacco industry in China after the accession to the WTO. At this stage, the cultivation of China’s cigarette brand is not only to resist the impact of foreign cigarettes on the Chinese market, but also to standardize the state-owned cigarette companies, make good consumer services, and ensure the contribution made by the tobacco industry to the national economy.