由于做产品推广工作的原因,我经常接触到一些民营企业家。我发现,这些老板都很关注企业的某一个点。比如,怎么做薪酬体系、怎么做广告、怎么做终端管理。不管是在营销还是组织层面,很多公司都重视在一个点上的研究。但是,如果深入比较一下跨国公司和中国企业,我们会发现,事实上,这二者的差距往往不是在一个点上的差距,而是一个系统上的差距。 Due to the product promotion work, I often come into contact with some private entrepreneurs. I found that these bosses are concerned about one point in the business. For example, how to do pay system, how to advertise, how to do terminal management. Whether at the marketing or organizational level, many companies value a single point of research. However, if we look at the transnational corporations and Chinese enterprises in depth, we will find that in fact, the gap between the two is not always a one-point gap but a systematic one.