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正如“亚马逊”意指世界上最大的河流一般,贝索斯的亚马逊电子商务帝国也继承了亚马逊河宽广的流域和奔腾入海的澎湃动力。亚马逊不仅是一家电子商务网站,它更是一切本身。进军手机行业在美国竞争激烈的产业环境中,亚马逊从来都是一家变化多端、难以定位的公司,它像沃尔玛一样,是一家全球超市。它还是一家苹果那样的制造商、爱迪生那样的公共设施提供商、Netflix那样的在线影片租赁提供商、兰登书屋(Random House)那样的图书出版商、派拉蒙(Paramount)那样的电影公司、巴黎评论(The Paris Review)那样的文学杂志、FreshDirect那样的网上杂货店……
Just as “Amazon ” means the world’s largest river in general, Bezos Amazon e-commerce empire also inherited the Amazon River and the Pentium into the sea surging power. Amazon is not only an e-commerce website, it is all about itself. Enter the mobile phone industry Amazon in the competitive industrial environment in the United States, Amazon has always been a changing, difficult to locate the company, which, like Wal-Mart, is a global supermarket. It’s also a manufacturer like Apple, a public utility provider like Edison, an online video rental provider like Netflix, a book publisher like Random House, a movie company like Paramount, Literary magazines such as The Paris Review, online grocery stores like FreshDirect ...