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随着我国综合经济的稳步发展,电力经济快速提升,电力企业的经营发展服务范围迅速拓展。全方位、多元化的电力营销发展理念促进我国电力企业的综合发展。电力营销在发展中逐步成长,总结经验教训,分析不足,提高营销技术手段,加强电力营销风险管理,保证电力营销工作的长效发展。本文将针对电力营销中存在的各种风险问题进行具体分析,研究电力营销风险中存在的不足之处,分析有效提高电力供电企业营销管理的对策方法。
With the steady development of the comprehensive economy in our country and the rapid increase of the power economy, the service scope of the power enterprises’ operation and development has rapidly expanded. All-round, diversified development concept of power marketing to promote the comprehensive development of China’s power enterprises. Electricity marketing grows progressively in development, summing up experiences and lessons, analyzing deficiencies, improving marketing techniques, strengthening power marketing risk management and ensuring long-term development of power marketing. In this paper, we will analyze the various risks in power marketing, analyze the shortcomings in power marketing risk, and analyze the countermeasures to effectively improve the marketing management of power supply enterprises.