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随着新技术在信息传递过程中逐渐增强的重要性,新媒体渗透到当今人类社会生活的各个方面。在其影响下,旅游目的地的市场营销逐步发展出了一个新的领域,即新媒体营销。由于其特性以及优势,新媒体在旅游目的地的推广和营销方面具有重要意义。
With the increasing importance of new technologies in the transmission of information, new media infiltrates into all aspects of human social life today. Under the influence of it, the marketing of tourism destination has gradually developed a new field, namely, the new media marketing. Due to its characteristics and advantages, the new media is of great importance in the promotion and marketing of tourist destinations.