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马嵬驿民俗村的建立使马嵬驿的历史文化、历史变迁故事以及民俗文化得以传播,通过对马嵬驿的历史文化、民俗文化、经典的历史故事并结合现代设计审美观念,从提取设计元素,进行设计创意构思等方面,来分析马嵬驿民俗村文化衍生品丰富的文化内涵及所具有的研究价值。旨在从理论方面指导马嵬驿民俗文化衍生品设计创新,并促进其他民俗文化村衍生品设计向前发展的进程,为宣传历史文化,民俗文化提供便利的方向。
The establishment of MaYiYi folk village spread MaYiYi’s historical culture, historical change story and folk culture. Through the historical culture of MaYiYi, the folk culture, the classic historical story and the modern design aesthetic concept, from the design elements, Etc., to analyze the rich cultural connotation and the research value of the cultural derivative products of the Folk Village of MaYiYi. Aiming at guiding the innovation of folk culture derivatives design of MaYiYi in theory and promoting the development of derivatives design of other folk culture villages and facilitating the promotion of historical culture and folk culture.