随着房地产市场的日益规范,人们购房预期期望的回落和谨慎持币购房理性化程度的增加,房地产市场已步入了买方市场。以往单纯以单一的区位、价格等为手段的低层次的竞争正逐步失去竞争优势,有形的竞争正逐步被无形竞争所替代。当前,房地产市场的竞争已进入品牌竞争阶段。因此,正确认识品牌经营的重要 With the increasingly standardized real estate market, people expect the expected decline in home buyers and cautious currency purchase increased the degree of rationalization, the real estate market has entered the buyer’s market. In the past, low-level competition based solely on a single location, price and other means was losing its competitive advantage gradually, and physical competition was gradually being replaced by invisible competition. At present, the real estate market competition has entered the stage of brand competition. Therefore, a correct understanding of the importance of brand management