新媒体具有传输信息、在线服务和数据联网互通等功能,目前在医院广泛应用。其对内传递核心价值观,对外塑造口碑形象并开展医疗服务。文章就医院新媒体应用展开分析,并对其产生的挑战和未来发展进行阐述。 New media has the functions of transmitting information, online services and data networking and other functions and is widely used in hospitals. Its internal transmission of the core values, create a reputation image and carry out medical services. The article analyzes the application of new media in the hospital and expounds the challenges and future development.