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从宏观方面观察期刊走势,人们不难得出这样的结论,那就是期刊业尤其是一批颇具实力的名刊大刊,在完成了自己艰苦的创业过程之后,已经开始走向资本市场,进行所谓“期刊投融资体制创新”。这的确是一个值得关注和研究的问题。 从国内传媒业的动向来看,近期已经有不少类似的动静:如中国计算机报刊入主ST港澳,歌华有线发行上市,电广传媒斥资亿元与湖南卫视等合办强档栏目,诚成文化在经营9期刊后,又出资1亿元投
Judging from the macroscopical trend of periodicals, one can easily come to the conclusion that the periodical industry, especially a number of quite influential periodicals and journals, has completed its own difficult start-up process and has begun to move toward the capital market to carry out the so-called “ Periodical investment and financing system innovation. ” This is indeed a question that deserves our attention and research. From the movement of the domestic media industry, there have been quite a few similar developments in the near future. For example, China’s computer newspapers and magazines have entered ST Hong Kong and Macau, Gehua Wireless’s IPO, Culture in running 9 journals, and invested 100 million yuan investment