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面对经济的快速发展,在市场经济激烈竞争的环境当中,市场营销占据了比较大的比例,逐渐成为各大中小企业必备的环节。对于我国的大中小企业来说,市场营销决定了其未来发展的趋势,也在一定程度上影响着我国经济的发展水平。在市场经济环境下,只要企业想做大做强,就必须加强并完善企业的市场营销管理工作。笔者对当前我国企业市场营销管理工作的现状以及存在的问题进行了分析,并就完善企业市场营销管理过程的策略进行了探讨,旨在提升企业市场营销管理水平,促进现代企业经济效益全面提升。
Facing the rapid economic development, marketing has occupied a relatively large proportion in the highly competitive market economy and has gradually become an indispensable link for major SMEs. For China’s small and medium-sized enterprises, marketing determines the trend of its future development, but also to a certain extent, affect the level of economic development in our country. In a market economy environment, as long as companies want to become bigger and stronger, we must strengthen and improve the enterprise’s marketing management. The author analyzes the status quo and existing problems of marketing management in our country at present, and discusses how to perfect the marketing management process in order to improve the marketing management level of enterprises and promote the overall improvement of the economic efficiency of modern enterprises.