论文部分内容阅读
2016年7月12日,海牙临时仲裁庭就菲律宾单方面提起的南海仲裁案公布所谓最终裁决,此事件成为我与西方主流媒体争夺话语权的重要战役。在这场国际舆论斗争中,海外社交平台发挥的作用尤为突出。本文选取新华社与美联社Twitter英文主账号为研究对象,抽样分析了348条相关报道。通过对这些报道获得的转推数、点赞数的量化分析,评估两家媒体报道的效果、梳理有益做法,并提出具有针对性的建议,以期为相关媒体提供参考。
On July 12, 2016, The Hague Interim Arbitration Panel released the so-called final ruling on the unilateral filing of the South China Sea arbitration by the Philippines. This incident has become an important battle for me to compete for the right of speaking with the mainstream Western media. In this international public opinion struggle, overseas social platforms play a more prominent role. This article selects Xinhua News Agency and the Associated Press Twitter English primary account as the research object, sample analysis of 348 related reports. Through the quantitative analysis of the number of retweets and clicks obtained from these reports, we evaluated the effectiveness of the two media coverage, sorted out the beneficial practices, and put forward targeted suggestions to provide references for the relevant media.