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欲充分发挥广告在沟通产销、扩大流通、促进生产和指导消费等方面的功能,使其达到预期的目的,一个重要环节是要选择一个较佳的广告时间模式。 所谓广告时间模式,就是客户根据全年的广告预算,按不同的市场与季节情况,制定出广告的发布日期及发布时间次数。其频率大致分为四种:一是水平频率,即每段时间的广告次数和规模相同;二是上升频率,即每段时间的广告次数规模逐渐增
To make full use of the functions of advertising in communicating production and sales, expanding circulation, promoting production, and guiding consumption, and making it achieve its intended purpose, an important link is to choose a better advertising time model. The so-called advertising time model is based on the year’s advertising budget, according to different market and seasonal conditions, the advertising release date and release time. The frequency is roughly divided into four types: First, the horizontal frequency, that is, the number of advertisements and the scale of each period of time are the same; the second is the frequency of increase, that is, the number of advertisements per period of time gradually increases in size.