投资连结产品是在国内保险市场推出不久的一种保险产品。由于它将投资功能与保险功能有机地结合在一起 ,引起了各方面的关注。消费者想了解这种产品与传统的保险产品有什么不同 ,有什么优点 ,如何将它作为理财的手段 ;保险公司希望掌握关于这种产品的设计、定价、营销、服务等 Investment-linked products are an insurance product introduced shortly in the domestic insurance market. Because it combines the investment function and the insurance function organically, it has aroused various concerns. Consumers want to know what is the difference between this product and the traditional insurance products, what are the advantages, how to use it as a means of managing money, and insurance companies want to know about the design, pricing, marketing, service, etc. of such products