国内汽车市场的竞争日益激烈,各大厂家都在探索提升汽车销量的有效方法。作为汽车销售一线的汽车销售网点,则成为各厂家大力支持和改善的重点。能否找到一线销售过程的有效管理方法,成为关键中的关键。目前,国内各大汽车厂家大都制订了各自品牌的汽车销售过程流程和标准,并要求所有4S店按标准流程执行,这起到了基本规范现场管理、实施标准化服务的目的。但在实际执行过程中,由于网点现实条件、 The increasingly fierce competition in the domestic automobile market, major manufacturers are exploring ways to improve vehicle sales. As a car sales front-line car sales outlets, it has become the focus of all manufacturers to vigorously support and improve. Whether or not to find an effective sales management process, has become the key of the key. At present, most of the major domestic auto manufacturers have formulated their own car sales process flow and standards, and require all 4S shops to perform according to standard procedures, which played a basic norms on-site management, the implementation of standardized services. However, in the actual implementation process, due to the reality of the network conditions,