中国是体育用品生产大国，产量已占世界市场的65%。这样一个大国没有一个世界级的运动品牌确实是个遗憾。那些世界著名品牌每年有几十亿的销售额。他们可以拿出几千万美元来做奥运会的全球性赞助商，这还不包括相当于这个价格3—5倍的宣传支持费用。与他们相比，“单薄”的中国体育品牌面临着如何把品牌做大做强 China is a big producer of sporting goods and its output accounts for 65% of the world market. It is indeed a shame that such a large country does not have a world-class sports brand. Those world famous brands have billions of sales each year. They can come up with tens of millions of dollars as a global sponsor of the Olympic Games, not including the publicity support costs equivalent to 3-5 times the price. Compared with them, “thin” Chinese sports brand is facing how to make the brand bigger and stronger