跨国公司在华市场防御战略透视徐滨９０年代以来，新兴的中国大市场的蓬勃发展日益受到世界的瞩目，各国跨国公司纷至沓来开拓我国市场，这逐步成为外商在华投资的主流。随着越来越多的跨国公司在华建立它们的合资企业，我国市场迅速走向国际化，各种世界级名牌到处可见，... Perspective of Multinational Corporations’ Defensive Strategy in China Since the 1990s, the flourishing development of emerging big market in China has drawn increasing attention from all over the world. Multinational corporations from all over the world have come to open up our market one after another, which gradually becomes the mainstream of foreign investment in China. As more and more multinational corporations set up their joint ventures in China, the market in our country is rapidly becoming internationalized with various world-class brands everywhere ...