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生活污染是我国环境污染的重要组成部分,因此研究人们在日常生活中如何养成保护环境的行为便非常重要。对2013年中国综合社会调查环境板块的数据进行的分析表明,大众媒介对我国城乡居民环境行为具有较为明显的影响。大众媒介通过信息传播和社会动员两种机制作用于居民的环境行为。在日常生活领域,居民接触媒介越频繁,所获得的环境知识越多,越有可能采取环境行为,即大众媒介通过传播知识对居民的环保行为发挥一定的正向影响;而公共领域人们参与环保事务的数据分析显示,大众媒介的动员机制是决定性的。
Domestic pollution is an important part of environmental pollution in our country. Therefore, it is very important to study how people develop environmental protection in their daily life. An analysis of the data from the 2013 China Census Environment Panel shows that the mass media has a more pronounced effect on the environmental behavior of urban and rural residents in China. The mass media acts on residents’ environmental behavior through two mechanisms: information dissemination and social mobilization. In the field of daily life, the more frequently the residents have access to the media, the more environment knowledge they acquire, and the more likely they are to adopt environmental behaviors, that is, the mass media exert a positive influence on residents’ environmental behavior by spreading knowledge; and people in the public domain participate in environmental protection The data analysis of the affairs shows that the mobilization mechanism of the mass media is decisive.